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In the event you thought the buzz of downing “cognitive enhancing” drugs was limited by college kids popping Adderall before their biochemistry final, reconsider that thought. An Adderall-esque drug class called best brain enhancing supplements has gotten off among a specific Silicon Valley set, as outlined by this Fusion article.

Programmers claim nootropics can increase productivity and concentrate but aren’t as intense as prescription psychostimulants. Users can certainly make their very own nootropics with powders purchased online or in supplement stores, or they are able to buy “stacks,” or pre-made doses, made to produce specific effects.

Nootropics have been popular ever since the 1970s, but apparently the Silicon Valley “biohacking” movement–where workaholic techies make an attempt to optimize their bodies and basic functions, such as eating, for maximum productivity–has given these so-called brain enhancers a whole new life. As Fusion notes, “the nootropics community is surprisingly large and involved,” with numerous online forums offering recipes and information on users’ drugs of choice.

To get clear, the FDA does not approve most nootropics as brain enhancers, though many compounds within these drugs have already been approved as health supplements. The author in the Fusion piece, Kevin Roose, admits he has been taking nootropics on / off for any month, yet he isn’t totally sure they can be working. Nonetheless, even without getting scientific proved, these drugs have grown to be a cottage industry, including nootropics-based startups including truBrain, Nootrobrain, Nootro, and Nootrobox.

Nootrobox was started by Geoffrey Woo, a Stanford computer science graduate, and generates a stack called RISE. For $29 (plus shipping) the purchaser gets 30 capsules, each containing 350 mg of bacopa monnieri powder (a medicinal herb that is commonly located in South Asia), 100 mg of L-theanine (an amino seen in green tea), and 50 mg of caffeine (regarding the amount within a can of Diet Coke). In accordance with Fusion, the business is “selling ‘five figures’ amount of cognitive supplements 75dexjpky to customers including top Silicon Valley executives and Hollywood moguls.”

Whilst the article quotes a number of individuals–from the financial analyst into a software engineer–who claim to have had success using nootropics, the scientific research on its long-term effects remains thin. To believers, these prescription medication is nothing but a replacement for the stimulant which is already in widespread use: caffeine. But Silicon Valley being what exactly it is, even something as mundane as caffeine is ripe for “disruption.”